Get More Exposure Through Small Business Barter With iTrade

iTrade Colorado facilitates small business barter. It helps members—professionals and small business owners—trade products and services without using cash. Members start by earning trade dollars by selling their products and services to other members. Then, they find products and services they want to purchase from more than 2,500 businesses on the iTrade or Global Marketplace and pay for them with the trade dollars they have earned.

Members find that small business barter – trading unused capacity and excess inventory, and consequently keeping more cash in their bank account, makes it easier to make rent or mortgage payments, pay taxes, meet payroll, and cover other expenses. They also find that the stress that accompanies those obligations, particularly when their cash reserves are low, is minimized or eliminated when they leverage resources other than cash to acquire the things they need.

Having more cash on hand isn’t the only benefit of being an iTrade Colorado member, however. iTrade Colorado members also tend to enjoy a boost in sales and market share. Below we explain how that happens.

Business-Building Connections Through iTrade Colorado

iTrade Colorado isn’t just a place to find the things you need and pay for them with trade dollars. It’s also a place to connect with other companies to grow your business. This growth occurs for several reasons, including:

• Exposure through the iTrade Colorado Member Directory. Profitable relationships are established every day between members who find one another in the iTrade Colorado Member Directory. It’s a continually growing list of businesses but one that’s small enough that you don’t feel forced to simply pick one at random and hope for the best.
• Relationships with like-minded people. By becoming an iTrade Colorado member, you’ve indicated that you understand the value of maximizing the value of all your resources. Those high-quality products that are in your warehouse because you haven’t found a buyer for them yet might be exactly what another member needs. You’ve got technicians who have some free time in their schedule because they aren’t booked by cash customers? Others in the iTrade Marketplace could probably benefit from the services they can provide. Business owners who think this way appreciate others who share their point of view and frequently choose them over other providers.
• Recommendation and referrals. Members you have done business with through iTrade Colorado and with whom you have a positive relationship are very likely to recommend you to other businesses in their network. And each new referral becomes a potential referrer until you’ve got a very large “web” of connections to people interested in your offerings.
• Stress reduction. Having fewer concerns about your cash reserves means you have less stress, and people gravitate toward others who are relaxed and enjoying what they do. It’s no exaggeration to say that the genuine smile on your face when you engage with other iTrade Colorado members can make all the difference when it comes to reaching an agreement over trade deals. And, of course, other companies are happy to refer their business associates to organizations where the owners are a pleasure to work with!

Beyond Small Business Barter

Ultimately, while iTrade Colorado is an organization that makes it easy for companies to engage in mutually beneficial small business barter transactions, the benefits of membership go well beyond streamlined trade. Members enjoy greater exposure to a group of like-minded professionals who can quickly find and engage with them when they need products or services.

The amount of business growth that member companies experience varies based on factors such as the products or services they offer and how actively they pursue the development of new relationships. However, it’s fair to say that every member organization can extend its marketing reach and grow its business network with very little effort. And for those that go “all in” in the iTrade Colorado Marketplace, the sky’s the limit!